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5 Reasons Why Businesses Need to Invest in Geo-Fencing in 2022

Geofencing, which allows businesses to target prospective clients within a defined geographic radius, has taken mobile marketing to a new extreme. Technology has shown to be an effective means of reaching customers at the optimal time and in the most appropriate area. While geofencing has been there for a while, the widespread use of smartphones …

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4 Crucial Lessons We Can Learn from Neil Patel’s Success

Neil Patel has been a prominent name in the digital marketing and e-commerce industry for a good number of years, sharing advice with the rest of the world on how to succeed online. He has helped businesses like Amazon, Google, Microsoft, Airbnb, NBC, Zappos, and others. However, as the co-founder of KISSmetrics, Ubersuggest, and CrazyEgg, …

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Learning LinkedIn – Tools That Help Recruiters to Hire

LinkedIn is one of the most widely used networks all over the world for hiring new candidates. Used in more than 200+ countries, it is one of the most genuine platforms with job opportunities. However, the way LinkedIn has been used in the past has changed. Now, other than hiring candidates, you can even share …

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The Role of Emotional Intelligence in Improving Workplace Behavior

It is a human ability that helps the individual to use, understand and even manage own emotions in a positive way. Emotional intelligence is essential to relieve stress, for improved communication and for emphasizing with others. Also known as emotional quotient, it helps in overcoming challenges and in defusing conflict. Now in our daily lives, …

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Self Help: Course On How to Tackle Toxic People in Life

It might be a bit weird, but it is a ‘must’ course for those who find it difficult to deal with people or negativity, especially at the workplace. Toxic people are present everywhere – at home, amongst our friends, at our workplace, gym – anywhere you choose to go. At times, it gets frustrating to …

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5 Ways Stories Can Boost Your Social Media Marketing Game in 2022

Storytelling is at the heart of any successful social and content strategy. People are increasingly using stories to participate and exchange content. It allows us to create a narrative and interact with audiences and potential customers in a deeper way. Almost all social media sites are aware of this technique and have developed their own …

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5 Vlogging Ideas to Try Out and Make Money in 2022

Visual content remains one of the most popular ways to capture the attention of the people on the internet. Just think of how many times you have taken out your smartphone to check your social feed and ended up in the “must watch” section. That is the power of video-based content marketing that targets the …

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Strategies to Make Viral YouTube Shorts in India

Ever since the Indian government banned TikTok within the country, people were left on their devices to find some replacement. A few months later, the domestic market was littered with similar apps for sharing engaging short videos but a majority of these did not get through the masses. These little-known apps were eclipsed when social …

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7 Ways to Build Your Self-Confidence as a Digital Marketer

Self-assured people feel they have the abilities, talents, and intellect to succeed even in the most demanding circumstances. Confidence may boost your motivation and ambition, make you less anxious and stressed, and increase your chances of driving performance and professional advancement. Similarly, establishing your brand image and portraying yourself as a specialist in the digital …

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