Storytelling is at the heart of any successful social and content strategy. People are increasingly using stories to participate and exchange content. It allows us to create a narrative and interact with audiences and potential customers in a deeper way. Almost all social media sites are aware of this technique and have developed their own set of approaches for creating social media stories. The application of stories is not a temporary thing; businesses must understand the potential of stories and how to get the most out of them.
Why stories aren’t going anywhere soon off the trend?
Globally, there are billions of active mobile users, and it is expected that by 2021, mobile devices will account for more than 50% of all eCommerce transactions. Stories have become the new standard, providing a more informal and less permanent space for individuals to share pictures and videos on the move, ideally matching with the growing demand for true, unedited content on social networking sites.
It is thus becoming crucial to run marketing campaigns that are mobile-friendly. Stories allow you to create vertical content that is easy to share and watch. By increasing audience involvement, you may use them to expand your business.
Here are some pointers to help you develop engagement-friendly stories.
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Use FOMO to your advantage
You may use FOMO (Fear of Missing Out) to increase your brand’s conversions and interactions. Certain social media sites allow you to add a countdown in stories for discounts and offer that are only available for a brief period.
Stories are only available for 24 hours, heightening the risk of losing out on a lucrative opportunity. In this approach, you may use stories to boost engagement in a short period of time. Such techniques increase enthusiasm, particularly around the holidays as well as other major occasions.
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Create polls that are engaging
Using polls, you may gather input from your audience while simultaneously inviting them to engage in content creation. They provide an aspect of interaction to your content, allowing your viewers to actively participate in it. Encouraging your viewers to participate in a poll will help your brand stand out. You’ll also form favourable connections, which will lead to more participation.
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Feature insider information
It’s critical that you avoid excessively scripted stuff in your stories. Rather, concentrate on developing brand-specific behind-the-scenes content. You may also make content that appears to be spontaneous and unscripted. This type of material enables your stories to flow naturally on social media.
Images and short movies can also be used to illustrate your company’s goal and ambition. This form of material is genuine and will connect with your target audience.
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Storytelling using interactive elements
Many social media networks now allow you to incorporate interactive components into your narrative. These aspects may add additional significance to your content and make it more interesting.
Emojis, stickers, and gifs: Stickers, gifs, and emojis are visual features that allow you to express moods and emotions with little to no language. Make sure to include stickers or other items where they’ll be useful in engaging with your clients.
Location tags: You may add a tag or feature that displays your location after you’ve created a narrative. By tapping on the location tag, your visitors may learn more about the location you’re intending to emphasise on.
Website links: Adding website links directly to your stories may lead you to boost web traffic, eCommerce business sales, and app downloads.
Text: By using words, you may make your stories more unique. Use text to add to the substance of your message.
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Be consistent to stay at the top of your viewers’ feed
One of the reasons why Stories are so effective is because they bring a profile to the top of people’s media feeds. It’s not like a typical post, which may get lost in someone’s feed. When it comes to social media, consistency is crucial – and stories are no exception.
Conclusion
Stories are extremely engaging and provide a valuable approach for your company to interact with a larger audience. It’s critical to start incorporating stories into your social media marketing approach as soon as possible.