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5 Reasons Why Businesses Need to Invest in Geo-Fencing in 2022

Geofencing, which allows businesses to target prospective clients within a defined geographic radius, has taken mobile marketing to a new extreme. Technology has shown to be an effective means of reaching customers at the optimal time and in the most appropriate area. While geofencing has been there for a while, the widespread use of smartphones …

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Is Instagram mulling to roll out stories with vertical scrolling?

Facebook-owned Instagram has always been head-to-head with viral short-form videos platform called TikTok. But now the trendiest social media platform is planning to turn the competition even fiercer by redesigning stories format with vertical scrolling. Farewell to horizontal stories feed? By incorporating a vertical scrolling option to view and interact with stories, Instagram is striving …

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Google Search Gets Updated For India With Auto-translated Results in More Indian Languages

Google search will be becoming more localised and convenient for Indian users. At the annual ‘Google for India’ event, there were many announcements made for the launch of new product updates which are Indian market-specific. The auto-translated results for India searches is one of the highlighting features which increases the convenience to use Google. Google …

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6 Digital Marketing Trends to Look Out for in 2022 and Beyond

Marketing and technology are the two prime aspects of modern society that are ever-changing and evolving at a rapid pace while influencing each other’s course. With the growing adoption of advanced technologies in our day-to-day life, the way of marketing is also adapting new ways to understand customer intent. After the pandemic, businesses have grown …

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Twitter Bans Photo Sharing Of Private Persons Without Consent

Twitter has recently expanded that private information policy to include ‘private media’ referring to videos and photos without the person’s consent. Back in the day, the policy of Twitter covered the sharing of private information like IDs, addresses, and phone numbers. However, the growing concern over the misuse of several videos and photos is not …

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Facebook Face Recognition System Shutdown – Here’s What You Need To Know

In the first week of November, Facebook announced in a blog post that it is planning to pull down shutters on its controversial facial recognition system. It came into existence a decade ago. The facial recognition software which millions of users opted for will be deleted for good. The rollout for the removal of this …

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