Marketing and technology are the two prime aspects of modern society that are ever-changing and evolving at a rapid pace while influencing each other’s course. With the growing adoption of advanced technologies in our day-to-day life, the way of marketing is also adapting new ways to understand customer intent.
After the pandemic, businesses have grown to become accustomed to the digital form of marketing in a more rapid manner. Taking the current scenario and market trends in mind, mobile-first marketing is the new preferred way to provide a personalized customer experience, according to experts. Below are a few of the expected trends you need to consider in 2022 and beyond to boost your marketing campaign.
- Growth of mobile marketing
People all across the world have acquired a tendency of purchasing via their handsets in the past few years. Experts believe that with increased mobile advertising, this will continue to expand. Social marketing, on the other hand, is expected to be a major mobile marketing trend in 2022, with a marketing strategy geared at targeting an intended audience on their mobile devices and tablets. In 2022, it is projected that mobile advertising spending would expand to these future social commerce sites even more.
- Adaption of AI
Google declared earlier this year that it will no longer track cookies after 2022. While the implementation of that shift has been postponed for the time being, its eventual demise in 2023 will make efficient ad targeting much more challenging. If digital marketers want to cope with the transition when it occurs in 2022, they must begin considering how they will modify their business. As a consequence, the use of artificial intelligence (AI) in online marketing will accelerate in the coming years.
Marketers may discover and forecast trends using AI technology in order to achieve their long-term objectives. They may then decide how to distribute their finances or who to market based on this information, allowing businesses to create smarter, more focused marketing.
- Rise of brand-hosted virtual events
Virtual events provide you with the opportunity to not only communicate directly to the audience but also to gather information about them. Online events aren’t income generators in the near term; they’re more about cultivating a long-term relationship with consumers and prospective clients. Marketers today have to cater to two distinct audiences, both of which are vital. With the hybrid technique of targeting audiences both online and offline, they are able to accommodate the demands of customers all over the world.
If a consumer gains knowledge from a brand-hosted event, that business is significantly more likely to be the one to come to mind when making their next purchasing decision. As direct selling becomes less efficient, virtual events will begin to cut into the share of the market of overt advertising, as businesses seek to establish themselves as professionals in their industries.
- Relying on personalized content
Personalization has become a crucial aspect of mobile advertising since people prefer to explore and understand topics that they are intrigued by. A lot of consumers, according to multiple surveys, have stated that they mostly prefer interacting with personalised content. Personalization necessitates marketers gathering and evaluating data such as demographics, geography, interests, and purchasing habits history to have a better knowledge of their target customer. Simultaneously, it’s critical to find the correct proportion and improve customer experience without becoming intrusive. Personalization may be used to improve an existing campaign, and it has a lot of advantages when people are expecting it.
- Prioritising mobile app marketing
With the mobile industry getting more marketable, it’s more critical than ever for app advertisers to strategize customer acquisition ahead of time. Once the app is out in the market, it’s critical to provide customers with a consistent experience in order to keep them once they’ve purchased it. Customers are turned off by difficulties while downloading, according to research, and would want rapid downloads, a decent and extended battery capacity, and less mobile traffic. Furthermore, because the ultimate goal of every app developer is to generate a profit, providing value to consumers is crucial.
- Using short-form video content
While long-form video content may provide consumers with a great deal of detail and features of the products, business, or service, both B2C and B2B advertisers have discovered that short-form videos are far more successful. Short-form videos not only use less bandwidth, but they also fit perfectly with the limited attention span of online viewers of all ages.
During the COVID-19 epidemic last year, marketers adopted digital transition more than ever before as they adjusted to the ever-changing online and hybrid corporate environments. Sustaining with these developments isn’t always simple for marketers of all levels of expertise. However, staying ahead of the competition is critical if you want to compete in the fast-paced advertising world and keep relevancy with your consumers.