If you choose to enrol in a digital marketing course, you will learn several things like PPC, Content Writing, Backlinks, SEO and Google Analytics. Almost all digital marketing courses have sessions on Google ads online.
Google ads are an integral part of digital marketing and are taught in all comprehensive digital marketing courses. In fact, professionals with Google ads certifications are one of the highest-paid and employed by top digital marketing companies, agencies, and corporates.
The increasing demand for Google ads professionals – here are some reasons:
Aligning the marketing strategy to the user’s intent is the key to effective advertising. While the user intent is difficult to measure, the digital advertising landscape has enabled businesses and marketers to leverage user information to get better results more effectively than ever.
In the past few years, the marketing landscape has evolved tremendously, and Google Ads is one of the platforms fuelling this transition predominantly. Relying on Google Adwords is undoubtedly an effective SEO approach for local businesses to target the ads precisely to their target audience.
This is one of the main reasons why the demand for qualified and experienced Google Ads professionals is high. Businesses are looking forward to promoting their online business through Ads. Google ads are considered to be the quickest and most effective way of online advertising.
Explaining Google Ads
Google Ads allows advertisers to run adverts that appear in search engine results or on other web pages through the PPC (pay per click) model. There are five main categories of Google Ads including search network, display network, shopping ads, video ads, and app campaigns. Google Ads is useful for bringing relevant leads or people who are looking for items and services similar to your business. With Google Ads, you can improve the number of website visitors, phone calls, and even in-store sales.
Why Google Ads are essential for small businesses?
Owing to its pay-per-click (PPC) advertising option, Google Ads may significantly improve a company’s ranking in search engine results and provide other advantages.
Enables to target local target audience
Businesses that have a retail location may use Google Ads to deliver the ad to individuals in a specified geographic area. Thus, you may ensure that your ads reach only the most suitable buyers by promoting to individuals in your geographic region and not in others. Advanced campaigns feature from Google allow users to target customers in specific geographic locations. Thus, this helps in avoiding your business from overspending on customers who don’t reside in that specific area.
Provides timing flexibility
Another advantage of utilising Google Ads is that you can control how long they run. If there’s only one person in charge of the business or marketing campaign, this might be useful and rather necessary. Setting a specified timeframe allows the marketer to run ads as per the requirement of the business that aligns with the marketing objectives.
Get a better customer insight
One must first understand what their clients are looking for in order to develop the most successful Google search advertising. When creating an ad, it is crucial to bid on the ideal keywords that not only pertain to the brand but also address the issues that the business solves. Finding the appropriate keyword balance can help in gaining a better ranking and delivering the ad to specific individuals who are looking for service relevant to the particular business.
Flexibility in budgeting
Google Ads employs “pay-per-click” or a “PPC” advertisement, which implies businesses only need to pay whenever anyone clicks on the ad. The flexibility in budgeting while running Google ads enables small businesses to have control over the finances in a better way.
When it comes to running successful ad campaigns on Google, the core requirement is rigorous experimentation with adequate knowledge of the platform. Irrespective of the size or niche of the business, this very requirement is valid for any organisation to get better results.
Learn Google Ads Online:
The good news is that now you can learn Google ads online from LinkedIn.
There are video tutorials by experts who teach basics to advanced level Google Ads techniques and strategies for students.
Things You Learn In Google Ads Course:
- Google Ads Advanced Level
- Writing Ad Copies
- Training for ads
- Online SEO Marketing tools
- Advanced Level SEO
TRY FOR FREE:
If you are apprehensive and still not sure, if you should go for the course, you try learning it free for a month. You can then start learning after the FREE trial. In case you are not happy, you can cancel it anything and for any reason.
What you Get in an Online Google Ads Course
- There are more than 16000+ courses by experts
- In case you do not like it, you can cancel anytime.
- Get a certificate on course completion
- Get course recommendations
- Study at your own pace.
- Practice anytime you wish
Here are some Frequently Asked Questions:
Students who wish to learn digital marketing have several questions in mind related to the course structure, fees, providers, online certifications, guidance and more. We attempt to cover many such questions.
Can anyone learn Google Ads?
Anyone who has a basic knowledge and understanding of digital marketing can learn Google ads. With a background in SEO and digital marketing, it gets easier to grasp concepts and write successful ad campaigns.
Is Google Ads Easy?
Students should be aware that though it looks straightforward – Google Ads is certainly not easy. It takes lot of time to master and learn it. In fact, this is one of the many reasons why many companies face losses. They lack the patience to completely learn Google Ads.
How Does One Become a Google Ads Specialist?
This is a long process and does take time.
- You have to first learn how it works, strategies, techniques, processes. Practice, Practice and Practice
- Once you gain confidence, learn about the certification process.
- Next, select the certifications.
- Spend time to prepare for the exam. Work hard on your skills.
- Pass the exam and get certified
- Now it’s time to apply your skills in real-life projects. Gather experience and work hard.
- Stay updated and be aware of the Google ad changes.
- Renew your certificate
Is Google Add Certification Free?
Yes, it is.
Is Google Ads certificate hard?
Yes, students are advised to attempt the test when they are confident. The passing score is 80% for Adwords and this tends to get a bit difficult at times. The good news is that digital marketers can take this exam again after 7 days in case they fail.
If you wish to have a successful career in digital marketing, you need to learn Google Adwords. Thankfully, there are several providers offering online courses for students now.