You’ve set a Facebook Page in hopes of enhancing awareness and getting your business recognized. But just creating a page and posting regularly doesn’t help in reaching your business goals.
You need to heavily engage in the promotion of your Facebook Page if you want to increase the visibility of your business. Whether you are a pro and know your way around Facebook tools, features, etc. or you are just starting out, with some easy tricks you can promote your page conveniently.
Below we have enumerated a few tricks with the help of which you can promote and increase the visibility of your Facebook Page. Continue to read till the end to learn about them.
Generate an audience base with your family and friends
You need some sort of foundation to get started and building an audience base is the first step to take. Start off by inviting your family and friends to like the Facebook page that you’ve created.
Inviting and gaining likes from the people you know will help you establish a digital footprint over the platform. Additionally, it also offers you a great scope to set up and test the audience where you can see which things work and which things don’t.
Once you are able to create an audience base make sure to use them for the following:
- What sort of Facebook posts raises engagement?
- Gain ideas and recommendations from the crowdsource for your business.
- Use your network for word-of-mouth marketing
Focusing on generating a quality audience base will help you in a long way to promote your Facebook Page.
Create and post relevant, helpful and interesting content
Social media pages are all about establishing a connection with your consumers. Therefore, in order to do that you need to create and post relevant, helpful and interesting content on your Facebook page.
Content that works for posting on your Facebook Page is:
- News and Events Content Post – Offer information and news of the upcoming or recent happenings about your relevant business industry.
- Updated Tips & Tricks – Generate pictures and ideas with simple tips for upcoming seasonal and holiday periods.
- Behind The Scenes Posts – Give a glimpse of how your business operates or any special events that your company took part in or organized.
This way you can raise maximum engagements from your audience and help in the promotion of your Facebook Page.
Run promotional contests and events
Offering something free of cost will always interest your audience. Therefore, the idea of running promotional contests or events will come in really handy in the promotion of your Facebook Page.
Some ideas of promotional contests involve:
- Holding a raffle contest for products and services of your business.
- Giving discounts or offers for likes and shares
- Host a virtual event with amazing contests and trivia lined up.
These are some ways in which you can run promotional contests and events.
End Thoughts
There are more ways to promote your Facebook Page. Make sure to explore the ways and choose which tricks work out for your Facebook Business Page. Don’t shy away from trying them all.