If you are a marketing professional that works in the digital world, you need to make sure you take all the advantages of the tools that the digital realm offers. These tools are highly effective and help you to do high-quality work and are one of the best tools to use if Google AdWords.
The Google AdWords tool is extremely convenient and it offers a great way to promote any business using Google resources. The ability to use this tool to assist your clients with their online marketing needs is a valuable skill and this is why many marketers are seeking Google AdWords certification. So, here are some reasons why should consider getting Google Ads certification.
Recognition and credibility
Once you pass the exam and get certified, you get something that you can show off. Every individual or a company gets an authorization after successfully completing the test. If you have an agency, you get a badge that says “Google Partner” which you can show off and put on your website or blog.
On the other hand, an individual gets certified which means they get a personalized certificate from Google. Also, Google ranks pretty high for most people on the list of brands that can be trusted. Having a badge on your website will also increase the credibility of your company as clients looking for an agency to manage their PPC campaigns will definitely trust a Google Partner over a non-authorized company.
People will easily find you
Just think, if there was an inventory that is filled with professionals with completed AdWords certification and here Google has got your back. Searching for Google Partners can simply put your name among that list which will give you a great spotlight.
All they have to do is search for the service and the location and they get a list of professionals in that specific location with specialization information, contact and a minimum monthly budget of a project. This is a very easy way to advertise your services for free.
Invaluable knowledge and skills
Getting a certification will help you to gain a lot of knowledge and skills. It doesn’t matter where you currently stand, but you will get to a lot about AdWords and PPC advertising. If you are a beginner, you will learn the basics of AdWords and get fully immersed in it.
On the other hand, if you have PPC experience but you lack certification, you will learn many different new options that AdWords offers which you never used before or never knew about it.
Learning more than AdWords
Google’s tools for SEO are connected. When you use one, you can learn some pointers on how to use the others. The same happens with Google AdWords. When you start to learn it in-depth, you become a better Google Engage user along with some other tools and services which will be very beneficial.
So here are the reasons why you need to have a Google Ads certification. It is better to have it now, even if you don’t need it than to regret it later.