A press release is communication done in written format which reports specific information briefly about any circumstance, event, product release and other activity. It is provided to media via different means of communication and it is typically strapped to a business or organization.
The press release is done to get attention, generate publicity and make news and it is an effective way to create interest around any corporate news. A well-written press release is a cost-effective marketing tool that is used to get the attention of the media and serves as a great way to make an official announcement.
In the era of digital marketing, press release remains an important marketing tool for both small and big businesses. If, you are thinking if a press release will be beneficial for your company, here are some reasons that might give you the answer.
Engaging with the social media
Previously, a press release was only available to journalists but with the rise of social media, a press release can also be available to the public through different social media platforms. We all know social media platforms are a great way to connect with a lot of consumers.
And distributing a press release on social media offers a huge benefit to your business as it provides an opportunity to interact with a number of different consumers. Although, it is important to know how you can market your press release on social media platforms.
Building credibility
A press release serves as a great way to build credibility. Every business owner wants their business to be credible and press release is a great way to get that. A press release serves as a trustworthy source of information in the eyes of consumers.
It is helpful for small start-up businesses who want to grow as distributing accurate press releases consistently will help to get positive words out about them and it will also help to build credibility over time with journalists and a lot of potential and existing customers.
Search engine traffic
Publishing the information of your company through a press release on different large news websites is very beneficial as it not only helps to spread information but is also great for SEO. When a press release is written for websites, certain keywords are used so that it can get a higher ranking in the search engine.
If your press release gets a higher rank, it will help you to get more exposure to potential customers and in turn, help you to get more traffic to your content.
This is very beneficial as people will get to know more about you and they will search for your company and the products and services you offer and who knows, they might turn into a potential buyer also.
Increase in public relations activity
Press release helps you to connect with not only journalists but also with many other media outlets. A press release that is current and timely, gets picked up by a reporter or others who are interested in the topic. This serves as a great opportunity for more publicity of your company to a lot of radio stations, quotes in newspaper articles and more public relations activity.
But before writing, one must remember to do research perfectly as a well-written press release must provide the full story including the 5 W’s that are what, when, where, why and who because if it is not engaging or accurate, then no media outlet will share it.
So here are the reasons why press release writing is important to any business or organization. It helps a business to grow and connect with their customers in a lot of different ways and it provides a great way to promote a business or any product or service.