SEO audit is the basic process in which you evaluate the reach of your website to analyze its reach in the search engines. Through the use of an effective SEO audit, you can outperform the competitors and meet opportunities for your website. However, many content editors and company owners are still unaware of the exact use of an SEO audit and how it can improve the algorithm of the page. Therefore, let’s explore the various uses of SEO audit and how you can use it on your own.
Crawl your website:
This is the most important part of the entire SEO audit process and helps ensure the basic SEO audit base. In addition, using the crawl feature for your website helps to determine underlying problems like word count issues and duplicate content. Remember, if the words are not in the right order, it can make content rank low. Thereby, the use of crawl will help you to decide better and choose the right process.
Performing a Detailed Google Search:
An SEO audit can start anywhere, but you need to know the stepping stone of the process. Try to go through a few Google searches to identify the working and value of your website and its ranking. First, check how many pages you created to appear in the first few pages of search engines. Next, you need to determine on which page your page appears and in what number. This helps you understand what is the traffic on the page.
Making only one version of the site browsable:
There are contents that don’t get the reach they deserve because of the various website versions present online. This challenge creates and makes the matter worse for the search engines to determine the correct one to crawl the site. If the search engines are unable to crawl to the site, it will negatively impact the page.
Conducting On-page SEO checks:
There are various things that you need to keep a check on when evaluating the site. It is quite true that checking for different ages might be a matter of concern. But there, rather than being overwhelmed, try to check for the contents with the same themes and values. In simple terms, you’re checking for duplicate content, if any, through the checking.
Managing external and internal links:
When you just keep your focus towards creating your website, and content it often neglects the importance of the audience in a prosperous way. The sites with a logical hierarchy involved in them need to be available to customers in a better way. You need to double-check the internal and external links to ensure that customers are properly able to visit the site without any issues. There are challenges like broken links, which make a page gain negative feedback as the customers are unable to reach it. Try to check these to get better ideas.
Checking the speed of the site:
When developing a site, you need to understand that people are impatient, and no one has the time to wait for hours on a single website. This is why the website needs to be efficient and fast in its working to provide better results. The more the waiting time in a website increase, the greater the customer bouncing happens over time. This is why you need to check the speed of the website.
Leveraging analytics and comparing site metrics:
This step helps you notice whether the service of analytics is constantly reporting the live metrics of the website or not. This check helps you to recognize the code and instantly helps to correct it as well. If you are using Google Analytics, try to use the tracker code to place it above the header to identify the user.
Lastly, you need to check the off-site of the website and do a quick backlink audit check-up as well. This helps to complete the SEO audit.