Securing the top position in search engine result pages (SERP) is a primary target for every website. There are essentially two ways to boost your website’s ranking and that is on-page SEO and off-page SEO.
Both play a vital role in where your website ends up ranking on the results pages. While on-page SEO involves all the techniques that you can apply on your web pages to boost the SERP position, off-page SEO includes techniques that are applied outside your website.
If you are looking for ways to optimize your website for the better ranking position then it is important to practice good on-page and off-page SEO techniques.
Keep reading till the end to find out vital off-page SEO techniques that shall improve your website’s SERP.
Social Media Engagement
The power of social media is immense and you need to tap into that power to get your website ranking in top position. Social media engagement is one of the most crucial off-page SEO techniques to adopt.
Raising engagement with people across different social media platforms will enable you to increase the visibility of your brand and website. But that’s not all, with social media engagement will also work in your favour to get increased backlinks.
Developing Shareable Content
Web content that can be easily shared is bound to get more outreach than the ones that aren’t shareable. Now, audiences are more inclined to share content that is simply amazing.
Content which is relevant to the intended search result, well-researched and perfect are more likely to get shared. Therefore, keeping your focus on developing shareable content is all the more important when it comes to effective off-page SEO techniques.
Participating in Forum Submissions
Another great off-page SEO technique is to take part in search forums that are relevant to your business and website. By participating in a search forum, you can be a part of that community and make a valuable connection that will favour your website.
Some simple activities that can work well for your website are to reply to comment threads, offer recommendations, answer questions. Your website will be greatly benefitted when you utilize the “do-follow” search forums online.
Contributions as Guest Creator or Author
Well, if you really want your website to thrive, make it known to people and above all secure a top-ranking position then make sure to contribute as a Guest author on different platforms. Yes! There are many platforms where you can guest post for free.
Take advantage of them and create amazing guest posts for publishing. This will make an impact increasing visibility. Keep a note that you avoid posting too many blogs on the same blog site.
Submissions to Web 2.0
Creating subdomains is always a smart off-page SEO technique. Submission to web 2.0 is an effective way of developing sub domains and that too in high authority websites.
Websites like Tumblr. Medium.com and more are some Web 2.0 platforms where you can make submissions.
Get involved in Question & Answer
If you want high traffic for your website then getting involved in question and answer is a suitable off-page SEO technique. We recommend joining a high-end PR Q&A site and looking for questions that are relevant to your business.
Make sure to leave a link to your website to increase visibility.