Content marketing is the backbone of marketing products or services online these days. It has emerged as one of the most effective tools that could build a company’s online presence as well as reach its audience in record time.
The success of a business depends on its consistent growth which can be accelerated through digital marketing nowadays when half of the world shops online. There are various kinds of content marketing strategies out there and one of them is video marketing which is trending for the past few years.
What is Video Marketing?
Video marketing involves creating short, eye-catching, and introductory videos about a certain product or a service offered by an online business. The next part of video marketing is sharing the videos on an appropriate platform so that potential clients could see the video and get in touch for more details. The best thing about video marketing is its versatility and uniqueness. A promotional video can be anything like a QnA session with an expert, a webinar, a self-hosted live video, etc. They work because:
- Since the young demographic represents a majority of online consumers, creative and preferably short videos work best for them.
- It captures people’s attention quickly and leaves a lasting impression regarding the product as well as the brand.
- Videos educate potential customers on how to work with a product and even how and why to buy it in the first place.
- Reviews in video format are extremely useful and reassuring to a brand’s target audience.
Methods to Utilise Video Marketing in the Best Way Possible
A digital marketing expert can use video content on different platforms and for different purposes.
Let’s discuss some creative video marketing techniques in the following section.
Social media giants that are considered a go-to for video marketing are YouTube, Facebook, Snapchat, Instagram, and even TikTok. Every video marketing campaign that is shared on these platforms easily propagate among the youngsters and the tech-savvy millennials. These social media platforms give online businesses a much-needed boost to grab the attention of a highly concentrated and interested individual who might be looking for a product/service online.
Live videos that are either explanatory about a particular product or a review about it are received quite enthusiastically by online consumers shuffling through video sharing platforms. It is no surprise that a lot of online shoppers tend to find a review about a certain product from their favourite YouTuber’s channel before making that purchase. So, one must include live videos in their video content marketing strategy.
Owing to the pandemic situation which is still at large in some countries, a lot of people have come to terms with informational webinars. If you feel like educating your audience about the uses of your product/service then a webinar featuring an expert could work wonders and bring twice as much interaction from potential customers.
Facebook and Instagram are two major players when it comes to live streaming a webinar that performs better than regular videos.
Make use of the time slot after which stories and status posts seem to disappear from a person’s screen. Though the time is short that is not a drawback since it means these story-like posts can be created quickly. All you have to do is make it catchy, interesting and worth taking a second look or better shared by people.
Marketing is not only about building a brand image and use it to bring more sales. It also involves improving the purchase and inquiry procedure for customers of a certain business. Short yet interactive videos are a great tool for marketers to follow up on a client regarding their purchase and create a better customer experience.
Videos, especially YouTube videos are a great addition from an SEO perspective. Video marketers could easily put their target keywords on their video uploads on YouTube so that it comes up during Google searches and thus increase visibility. Because Google puts video searches for a lot of search items.
These are a few smart ways to reach your audience and eventually land success.