Google Ads Certification is the most recognized and accredited certification for Google Ads because this is an official certification that is provided by Google. It can be a very important credential for any person who is trying to get a job or promotion with heavy duties and responsibilities on Google Ads. It is also a great source for business owners, who don’t have any previous experience with it to get knowledge about Google Ads fast.

There are six different types of Google Ads certifications that are available in 20 different languages. Each of these certifications is a collection of recommended studies, a knowledge check and an assessment to earn the certification.

Let’s discuss the different types of Google Ads certification.

Google Ads Display Certification

Here, the assessment tests your ability to create a strategy for advertising for the Google Display Network, which includes Google Display to generate brand awareness, reach new and existing customers and increase customer retention.

Google Ads Search Certification

This test will inspect how well you are able to create Google Search campaigns and optimize them so that you can convert or evaluate other metrics based on your goals. It also tests your efficiency in using Google Ads tools like Audience Solutions and Smart Bidding.

Google Ads Measurement Certification

In this test, you will signify how well you can use Google Analytics to monitor campaigns and track performance metrics such as app downloads, lead generation and sales.

Google Ads Video Certification

In this assessment, you will get tested about your ability to create and optimize video ad campaigns for Google Video and YouTube.

Shopping Ads Certification

Here, the assessment tests your knowledge of successful Google Shopping ads campaigns. This includes demonstrating skill with Smart Shopping campaigns and Showcase Shopping ads.

Google Ads Apps Certification

Lastly, this assessment will test your ability to create, optimize and analyse Google App campaigns so that you can deliver business impact.

Are they worth it?

You must be thinking that you have to go through a lot of processes before you get the certificate. But is it worth it. How are you going to get benefitted from this long process?

How will it will affect your job profile or promotion? Well, the answer is a big yes.

If you are new to Google Ads, the certification is very important. You get to learn the basics and set a rigid foundation for the future with ads. You might expect that Google wants to encourage its clients to spend more on Google ads. So, while the Google courses perform greatly for teaching what each type of ad does and how the platform works, these courses might not be the best for learning the optimal and latest advertising strategies.

But the certifications are worth it because you get extra credibility. For individuals, it will help you to be one step ahead of other candidates who are looking for a job or a promotion as this will help you to earn your manager’s confidence in you in handling Google Ad responsibilities. It would also help you to establish authority with clients if you try to go for any freelance work. For agencies, it will help them to earn the trust of clients. It helps to make sure that you have the expertise among your account managers. So, yes, it is worth it.

Having a Google Ads certification will not only help you to get a better job but also help you to grow more in this competitive industry and it will also work as a great achievement to show off when you go for an interview or a meeting with a client.

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