Most businesses overlook the underrated platforms and focus on a few popular ones to drive traffic. Pinterest is one of those platforms that is often not paid attention to but can help a lot in generating the much-needed traffic for your website.
You can garner maximum traffic toward your business with Pinterest and that too is organic traffic. Most often businesses forget that this platform is not just a social network platform but also a search engine where users search for their interests and save pictures of them.
The dual power role can act in your favor and help you to gain more traffic. Below are some ways to use Pinterest with which you can generate traffic. Keep reading till the end to find out.
Conduct Keyword Research on Pinterest
If you have the basic knowledge of SEO then you must know your way around keyword research. Keyword research enables you to see what search terms people are looking at the moment and add them strategically in your own content to get more traffic.
As said earlier, Pinterest acts as a search engine platform as well and with that being said, it only makes sense that the process of keyword research applies here as well. In this platform, it is quite easy to conduct keyword research.
You can make use of the Pinterest search bar, explore Pinterest and use Pinterest ads to conduct the research.
Making the Pin Descriptions SEO-friendly
Just how search engines work, similarly Pinterest’s platform ranks the images on its network. By working on your Pinterest SEO, you can make your images rank higher and eventually aid in driving more traffic toward your business.
The keyword research which you conducted before can help you in this case. You can include the relevant keywords to your Pin description for making it SEO-friendly. Not just for descriptions, make sure to include keywords for Board titles as well.
The rules that are applied for optimizing Pin descriptions can be followed for Board titles as well. By making them SEO-friendly you will definitely catch the attention of the intended audience and therefore, generate more traffic.
Pay attention to Increase Your Reach and Followers
You have to keep in mind that if you want to drive more traffic then you must have a large number of followers. While increasing followers is a sure shot way to drive more traffic, you can also reach that aim by creating pins and reaching non-followers on the platform.
In order to do this, you are required to post relevant pins that are meant for drawing core audiences. When you begin to offer more relevant pins, the Pinterest platform starts to display your pins in the section – “Picked for You”.
This enables you to reach millions of followers and hence generating more and more traffic toward your business.
Matching the Blog Post Title
The Pinterest platform works in a very similar way to Google. The platform looks for blog posts and sees the relevancy of them with the search initiated. The Pins that are linked to it must be relevant to the blog post.
Pinterest engineers are on the lookout for Pinterest cohesion which basically means that it favors the blogs for which the pins match with its content. Therefore, by matching the blog post title with the pins you are able to generate more traffic.
So, what are you waiting for? Pinterest has managed to become one of the important platforms that help businesses drive more traffic. The above enumerated are just some tricks with which you can reach your goal of driving more traffic. This platform offers more benefits that would favor your business. Explore and learn more.