Keywords are the stepping stones to successful content creation. If you can ace the management of the keywords, it can do half the job for you instantly. Although it might seem easy to process, it isn’t easy to understand.
Are you someone who is having difficulty understanding which keywords to use for your content?
If yes, let’s talk about Google keyword planner and how it can effectively help you. The Google keyword planner is a free tool that anyone can use.
When you use this platform, you can check the exact keywords and even see how they perform when used. On the basis of the performance, you can decide whether you are using it or not. Let’s explore more options and reasons for using the keyword planner.
Filtering to refine the target audience
The first thing you get when using the keyword planner is to decide upon the keywords you want to use. One thing to ensure when using the planner is to select the date range effectively.
The date range helps you understand how certain keywords will perform when used. Next, try to understand the type of audience you decide to target by using the keywords. This will help you narrow down the keywords and help you get just the right one. The more the audience can connect with a keyword, the better they will understand and value your content.
Use quality over quantity keywords
Many content developers think that using more keywords will help them get their content on the search engines. This is a myth, and you should always avoid it when using a keyword planner. Instead, try to stick to relevant keywords that directly connect with your content. Keep in mind that the keywords you use should be out of the box yet simple for a customer to understand. Keyword planner helps to provide you with keywords that customers use while they search. If you use these keywords, it will surely make your content stand out from the others.
Selecting ads based on geographic audience
When you are using the google keyword planner, it allows you to customize your ads based on the location and language properly. This is helpful if you use your business for a physical storefront and want to reach more and more customers around your location. There are several keywords that are quite popular than the rest, but you need to determine whether it is locally popular as well. This will help you understand the details and set the filters based on the specific keywords. You can even design the campaigns based on different languages.
Preparing for better competition
Once you have decided to create content and use keywords, it will surely help you reach the target. But you also need to keep a look at the competitive keywords. The competitive keywords are determined based on how many other people bid for the same keyword. The more people bid for a particular keyword the more it is ranked based on high to low.
High keywords often cost more on the average bid when used. The use of the keyword planner can help you to recognize which keyword fits your budget and then use it effectively.
Lastly, once you have decided upon an important keyword, you can click the button on the right of the column to add it. This will help you keep a list of the keywords you have selected from the planner and use it when in need.
Must Read: