The buzz of social media has a larger influence on almost everyone’s life. Everything, from brewing hot coffee in the morning to going back to bed at night, is being uploaded on social media. It is almost a virtual representation of the human persona. There was a time when the only means to connect was the phone. However, the advancement of technology has surely changed this entire scenario. This article highlights the top social media platforms that are currently most favored in the market.
Instagram – Almost Everyone Has an Account on Insta
The home for influencers, bloggers, brands, and several business firms, Instagram has always been the go-to application for everyone. Ever since its launch, Instagram has surely dictated over most social media with its modern features and filters. This app is widely used by all types of age groups around the world.
The involvement of young millennials is indeed a little bit higher than others. But still, the platform provides similar features based on different ages.
YouTube – Video Marketing is Here to Stay
In the entire world currently, YouTube is considered the second most popular search engine after Google. So if you are an entrepreneur and looking for a way to make your brand presence in the market, YouTube will surely give you instant help. You can post a customized product review, new service launch, or instructional content according to your choice. The only thing you need to target is your audience and their interest before uploading a video.
Facebook – The Platform for All
Facebook has been reigning in the social media market with almost 2.5 billion users monthly. This suggests that in every household, there is at least one user. But a negative reputation of the site is that many youngsters are increasingly switching to other apps over this. So if you have a brand to make a presence in the market, Facebook is surely your go-to option. Create posts with the right captions and hashtags to make a better reach of the audience.
Twitter – Tweets That Make a Difference
This is your go-to social media if you want to know about news or something else. Every month, there are around 300 million users with an engagement of about 40% from them regularly. The popularity of this app consistently remains on the top among tech-savvy users. To narrow it down, mostly the B2B verticals engaged with politics and business use this application. You can communicate directly to your audience through this app.
TikTok – The Entertaining Platform
This social media platform is relatively new if we compare it to others but has surely become the most trending one in the market. There have been about 800 million users of the video app since its first day of operation. Now, the maximum age group in TikTok is less than 35. Among that maximum includes the ages from 16 to 24.
Mostly, content that is entertaining and comic gets the best popularity on this platform. Thereby, if you have something entertaining to offer, download this app and you can start! However, TikTok is at present banned in many countries, including India.
We have listed some of the best social media platforms currently trending. Check these out and select which one you need to be engaged with.