Twitter has joined the social media platform for the future generation. In July of 2021, Twitter launched its shop module, which featured a shopping section for the brands. It is featured on the top of the profile, and it also consists of something bigger than the horizon.
On 28th November 2021, Twitter again launched ‘cyber deals Sunday, which is a stream and partnered with Walmart. This launch ensured that Twitter was dipping its toe into direct shopping by using the application.
Jason Derulo will host this stream and will feature everything needed on Black Friday. Twitter describes the Livestream as a ‘30-minute variety show’ featuring electronics, apparel, surprise deals, guests, and many more things.
Previously, Facebook, Amazon, and YouTube have already launched their version of ‘live shopping.’ These events are mostly hosted by influencers who are ranked higher. The influencers tend to showcase their preferred products to gain better commission from the sales. These types of deals only go to influencers who have already gained the trust and effective respect, and thereby it is easy for them to increase the sales.
Live shopping with influencers is almost like shopping with a friend. Laurne Beitelspacher, an associate professor, said that he has only recognized the trend being only escalated. These live shopping events mirror the modern-day QVC for Gen Z audiences and younger millennials.
China has already seen these types of events as huge. For example, almost 60 million people turned in for live shopping in march. During this time, Kim Kardashian partnered with an influencer stream and had sold about 15,000 perfume bottles within an hour.
Twitter currently is using the Walmart partnership as a basic test run. However, they have also confirmed that they will host the live shopping streams with brands and not the users for the time being. This means that the partnership between the brands and the influencers will depend completely on the influencer’s ability to promote.
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