SEO or search engine optimization is a dynamic concept that changes over time. All SEO professionals engaging in digital marketing need to be up to date with the latest trends and emerging technologies to keep up with the market’s demand. This means keeping up with the latest technologies and appropriately implementing them. That being said, here are some instances of highly innovative technologies digital marketing agencies can apply in SEO.
SEO A/B testing
SEO A/B testing is different from normal user A/B testing. User A/B testing involves randomly assigned visitors of the company’s website, visiting different versions of the website, eventually deciding on one option, based on performance. In this type of testing, Google bots are used in place of end-users, who are typically shown different versions of the page. SEO A/B testing can reveal whether traffic decreased for a particular page after making modifications to it. Google Tag Manager is a good SEO A/B testing tool.
Automated on-page content optimization
The process of optimization involves SEO professionals spending hours manually checking content and taking note of the most important points to include. Instead of engaging in a laborious task such as this, you can use SEO tools such as Content Harmony or Frase AI. These tools automatically check the top-ranking pages in SERPs, providing you with useful information you can use. These include metrics like keywords, statistics, and other data including questions asked by your target audience on sites such as Quora and Reddit.
Using non-text content factors
Non-text factors are a prominent element in SEO as they contribute towards creating a good user experience. Content that includes blocks of texts all over is unappealing. Additionally, Google enforced Core Web Vitals in March 2021 which will make non-text elements crucial for SEO. Non-text content factors include Images, Graphs, Infographics, charts, downloadable files like PDFs, animations, audio clips and videos. There are several tools such as Animaker, Invideo, and Canva that can make your pages more appealing. As a result, when users spend more time on your page, the bounce rate will be reduced.
Natural Language Processing
Natural Language Processing or NLP allows Google to understand what a word means by looking at its context in a sentence. It no longer has to rely on specific phrases or words that users are searching to provide them with answers to their queries.
Natural Language Generation
Natural Language Generation or NLG can help the SEO process by producing meaningful phrases and sentences like a natural language via technology. NLG removes the burden of spending hours thinking and writing, via automation. For content creators, these tools can help them focus on polishing the content and improving its readability. Tools such as Copy.ai can create Facebook primary texts, email subject lines., blog introductions, listicles, meta descriptions and so on.
Voice Search
Voice search is a growing sector that leverages virtual assistant devices connected to the web. Examples include Alexa from Amazon, Google Now Cortana and Apple’s Siri. All these apps have been integrated into many devices printing smart TV’s music players and gaming consoles. Virtual voice assistants can help perform a range of tasks and searches by simply entering a voice input. SEO agencies thus work towards integrating these features into their SEO strategies.
Such diverse technologies can change the way we look at the future. They should thus find a balanced approach that makes use of every one of these touchpoints. Companies should thus look to hire competent digital marketing agencies that can provide newer ways of dealing with SEO.